Job Title: Digital Marketing Account Specialist
Location: Tampa Bay or remote. This is an WFH position with occasional (~5 times per month) in person internal and external meetings in the Tampa Bay area for local hires.
About Us: Founded in 2017, 768 Digital Marketing started when we noticed a big need for advertisers - strategic campaigns with measurable results at an affordable price. Streamlined technology and a lean team allow us to provide you with a big agency strategy at a big value. We specialize in Google Ads and paid social media. Why 768? Our hometown of St. Petersburg, Florida holds the world record for the sunny days in a row - 768! Let 768 Marketing break the record for sunny days in your business.
Role Description: The account specialist will monitor account performance, provide excellent client customer service, and resolve problems for our current customer base.
Responsibilities:
· Create and manage digital marketing campaigns in paid search, paid social and organic social media
· Daily budget monitoring and optimization of paid campaigns
· Basic content creation for organic social – simple graphics and post text
· Engage with comments on social media
· Send monthly performance reports to client
· Update paid search ad copy and social posts for client promotions
· Join, participate in, and eventually lead client calls
Requirements:
· Bachelor’s degree in marketing or related field, or equivalent experience
· 2 or more years of experience in digital marketing
· Strong attention to detail
· Strong initiative and ability to be proactive
· Ability to analyze digital performance and provide performance highlights and recommendations
· Ability to work independently but with adherence to deadlines
· Excellent organization, prioritization, and time management skills
· Ability to take feedback and direction, eagerness to learn and advance marketing and client services skills
· Proficiency in Microsoft Office, emphasis on Excel
· Google Ads Certification a plus